15 years and still going strong
Boarding for Breast Cancer was set up 15 years ago, by pro snowboarders Tina Basich and Shannon Dunn and action sports industry insiders Kathy Gasperini and Lisa Hudson.

Speaking to ESPN this week Lisa Hudson said: "It's crazy to think that it's been 15 years, and to think of how much it's grown.

"Fifteen years ago, after our good friend Monica Steward was diagnosed with breast cancer at the age of 26, we decided we wanted to start an event to educate young women and the action sports industry about breast cancer, how it can affect young women, and how impotant it is to not only be able to detect it early on through self breast exams, but also to be your own advocate to demand that your doctors take note and take the necessary steps and not just say, 'Oh, you're too young for breast cancer.'

“Unfortunately Monica passed away before that first event in Tahoe, and that kind of gave us all an extra push to make it happen and to see how much more we could do with this to save as many people's lives as possible."

The organisation began by putting on annual snowboarding and music events around Lake Tahoe, donating the proceeds to established organizations like the Breast Cancer Fund and Susan G. Komen for the Cure.

The co-founders of the organisation then partnered with some of the biggest brands in action sports to raise awareness about breast cancer.